Social change is usually a result of minority influence. AQA A-level Psychology Social Influence | Learndojo.org The term minority influence refers to a form of social influence that is attributed to exposure to a consistent minority position in a group. Consistency refers to the way in which minority influence is more likely to occur if the minority members share the same belief and retain it over time. Nemeth (1986) investigated the idea of flexibility in which . minority influence Flashcards | Quizlet the minority must be consistent in their views-increases interest of others over time synchronic consistency: all saying same thing diachronic consistency: been saying the same thing for a while now-makes majority rethink views. Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Application of social influence research to changing views of homosexuality from the following: • factors affecting minority influence including consistency, commitment and flexibility • social change occurs when minority view, eg Gay Rights campaigners, challenges majority view and is eventually accepted as the majority Social influence can occur when a minority (small group) changes the attitudes, beliefs and behaviours of a majority; this is known as minority influence. Minority Influence Flashcards by Brydie service | Brainscape Minority influence: including reference to consistency, commitment and flexibility. Outline and evaluate research into minority influence. (16 ... Moscovici et al.'s study (described on the facing page) showed that a consistent minority opinion had a greater effect on other people than an inconsistent opinion. REAL WORLD EXAMPLES. In a follow up experiment, Moscovici demonstrated that consistency was the key factor in minority influence, by instructing the stooges to be inconsistent. Intra-individual consistency - where individual members of minority maintain a consistent position . • He argued that minorities are aiming for conversion rather than compliance. Moscovici demonstrates that consistency is an important factor for minority influence, however research also suggests that minorities require a degree of flexibility to remain persuasive and that rigid and dogmatic minorities are less effective. The importance of consistency is evident in Scotland. Behavioural style involves consistency, confidence, appearing unbiased and resisting social pressure and abuse. In a follow up experiment, Moscovici demonstrated that consistency was the key factor in minority influence, by instructing the stooges to be inconsistent. They thought that this repetition engendered conflict within the majority, which prompted minority influence. Minority Influence - Flexibility. One is the conception and model on which studies about group phenomena generally, and social influence in particular, were based. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority influence. Commitment • Certainty • Confident • Courage 12. Informational influence means that people join a group because they believe the group is right, and they long to be right also. Their argument for an independent Scotland has certainly remained consistent. A number of qualifications of the con-sistency . How was Moscovici's sample biased. Psychologists have identified different factors that can enhance the effectiveness of a minority, including: consistency, commitment and flexibility. perception of the minority's consistency and subsequent inferences, required more time. Moscovici et al's study showed that consistency had a greater effect on other people than a consistent opinion. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important . Minority Influence and Moscovici's Study Minority Influence Main factors: consistency and confidence A minority group can also strongly influence an individual, this is more likely when the minority are the 'in group', possibly due to social status or age, or they are acting out of principle and have made personal sacrifices in the pursuit . Moscovici and Minority Influence. MINORITY INFLUENCE… • 2. Not to the same degree as majority influence, but the fact that almost a third of people agreed at least once is significant. Credit other relevant points, e.g. As expected concerning the 'close' subjects, in the absence of psychologization, the similarity and dissimilarity between minority sources take over, respectively, the signification of consistency and inconsistency and, consequently, increase or decrease the influence exerted by the minority sources. Moscovici stated that the most important tool for changing majority opinion is the consistency with which the minority presents their idea. Not to the same degree as majority influence, but the fact that almost a third of people agreed at least once is significant. How does consistency aid minority influence? Moscovici (1969) - exploration and evaluation Nemeth (1986) - flexibility The process of change: snowball effect Social influence and social change: The special role of minority influence Furthermore, the results of Moscovici's (1969) research highlight the importance of consistency in minority influence. Relating this to the literature that links occupation of the head seat at a rectangular table to influence, we hypothesized that it was the act of choosing the head seat that fostered influence, not its simple occupation. 1. tutor2u partners with teachers & schools to help students maximise their performance in important exams & fulfill their potential. Consistency. MINORITY INFLUENCE rev 2 Zak Smith Written 10/96 for CA266 The Mascovici, Lage, and Naffrechoux study of 1972 found that the minority can influence the majority when the minority's responses are consistent and repetitive. Minority influence: consistency • Moscovici also concluded that minorities use informational social influence to persuade those in the majority to change their views. Minority influence. In the main, our hypotheses were confirmed. Commitment • Uncompromising, consistent commitment to the position The 3 C's … 11. Minority influence is most effective if the minority . Minority influence is generally felt only after a period of time, and tends to produce private acceptance of the views expressed by the minority. Influence of a Consistent Minority on the . However, this also leaves two thirds who never agreed. In 1964, the Civil Rights Act was passed. 1. why is consistency important for minority influence? (A level) Whoops, something went wrong. Over time, consistency increases the interest from other people Synchronic consistency-they are all saying the same thing Diachronic consistency-they have been saying the dame thing for a long period of time. Description (AO1) of Minority Influence Research: Definition of Minority Influence — A type of social influence that motivates the individuals to reject the established majority group norms, achieved then majorities are gradually won over to a minority viewpoint. Key factors in successful minority influence. Moscovici stated that the most important tool for changing majority opinion is the consistency with which the minority presents their idea.
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