The exhibited behaviour while purchasing a car is Complex buying behaviour. Cognitive Dissonance and Anorexia Nervosa: The Basics ... Intensity of cognitive dissonance highly depends on the individual traits being possessed by the customer and the variables causing dissonance (Harmon-Jones et. Such type of buying behavior occurs when the product is expensive, risky and is purchased infrequently but the differences between the brands are . The feeling of Post Purchase Dissonance in the minds of the customers affects the credibility and brand value of the firm in the market. A consumer's buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. Cognitive Dissonance and Its Impact On Consumer Buying ... This is likely to be the case with the purchase of a lawn mower or a diamond ring. Ultimate Guide for Consumer Psychology in Marketing to ... Dissonance - reducing buying behaviour - YouTube There are four strategies used to do reduce the discomfort of cognitive dissonance: We change our behavior so that it is consistent with the other thought. After the purchase they feel that the product does not perform to their expectations. Consumer Behavior. Dissonance-reducing buying behavior concept icon - gg136262504 GoGraph Illustrations, Clip Art, and Vectors allows you to quickly find the right graphic. So the consumers think rationally before buying any product. results from a complex interplay of cultural, social, personal, and psychological factors. Consumers undertake dissonance-reducing buying behavior when they are highly involved in a purchase and observe insignificant differences between the brands. 20 Self and Identity . Report this MCQ . At the most basic level are survival needs such as food and shelter and at the top level, it is self-actualization. A Reply. This behavior is called dissonance reduction. 2. Consumer choice. Variety-Seeking Buying Behavior. Types of Buying Decision Behavior | Marketing Tutor This is usually among the products which are not frequently bought as well as there is limited availability of the product in the market. How We reduce Cognitive Dissonance There are three basic ways of reducing dissonance: change your behavior, change your cogni-tion, or add a new cognition. a) Dissonance Reduction Buying Behaviour b) Variety Seeking Buying Behaviour c) Complex Buying Behaviour d) Habitual Buying Behaviour 29. Advances in Consumer Research Volume 2, 1975 Pages 21-32. After making a purchase under such circumstances, a consumer is likely…. Hypothesis H 0 - There is no significant relationship between cognitive dissonance behaviour and buying . At the most basic level are survival needs such as food and shelter and at the top level, it is self-actualization. Cultural factors include a consumer's culture, subculture and social class. In reconciling cognitive dissonance and self-perception theories, researchers find that dissonance reduction processes tend to occur when behavior is at odds with _____, while self-perception processes are more likely to occur when behavior is inconsistent with _____. Cognitive dissonance leads to the motivation to reduce the dissonance (Festinger, 1957). Dissonance is reduced by changing behavior, by reducing dissonant cognitions, or by creating new consonant cognitions to counteract the dissonant cognitions. Alternatively, there is the action-based model which predicts that an action-oriented disposition facilitates cognitive dissonance reduction. To study the cognitive dissonance behaviour of customer before buying/ purchasing products in retail stores. 2012;1(4):7-12. doi: 10.9790/487x-0140712 Additional Reading Plus if the loyal set of customers feels the same, they tend to prefer the product offerings of the competitors. Process where a person reduces an uncofortable psychological state resulting from an inconsistency of cognitive systems. Dissonance-reducing buying behavior happens when the consumer shows a high level of involvement because the product is very pricy and expensive. Cognitive dissonance theory is applicable to very limited areas of consumer behavior according to the author. Habitual buying behavior can apply to products like bread, margarine, sugar etc. Dissonance Reducing Buying Behaviour. Dissonance - reducing buying behaviour occurs when consumers are highly involved with an expensive, infrequent or risky purchase, but see little difference b. Hasan U. Cognitive dissonance and its impact on consumer buying behaviour. This might be due to high price and infrequent purchase. Dissonance-reducing buying behavior • Consumer buying behavior in situations characterized by high involvement buy few perceived difference among brands • High involvement, No significant differences between brands • Characteristics: o Consumers will shop around to know the alternatives o Decision will be fairly quick o Consumers are more likely to respond to a good price or purchase . Dissonance-Reducing Buying Behavior The dissonance-reducing buying behavior also has high consumer involvement, as the products at hand are usually on the more expensive side. Our mission is to help you improve your basic knowledge of any subject and test prep using online quizzes and practice tests. Buying a toothpaste is totally different from buying a luxury car. Hence, it is very imperative for the firm to lay impetus and astute importance to the aspects of the quality of the product along with the . Dissonance Reduction or Artifact? Dissonance-reducing buying behavior or Limited Decision-Making The consumer is highly involved in the purchase process but has difficulties determining the differences between brands.
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