Western Journal of Communication. Kimberly. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. explain the use of persuasive messages to change attitudes. The idea behind the theory is to cause resistance to persuasion as it comes against core beliefs or cultural truisms by inoculating the belief with
(2021). Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. The concept has applications for dealing with political propaganda and is known as inoculation theory. Specifically, McGuire drew an analogy between biological resistance to disease and psychological resistance to persuasion. The last decade, in particular, has been a period of explosive growth for inoculation. All trials were held in front of the Assembly, and both the prosecution and the defense rested on the persuasiveness of the speaker.Rhetoric Research evidence will be used to detail the workings of the theory and evaluate its usefulness in relation to resistance to persuasion. Persuasion | CommGAP | 4 • inoculation: Resistance to persuasion can also be strategically induced to guard against counter-persuasion. Using biological inoculation as a metaphor, inoculation theory Introduction. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better.
Journal of Personality and Social Psychology, 39(5), 752–766.
The research led to development of the inoculation theory.
Speech 40: Resistance to Influence: Inoculation Theory-Based Persuasion. The effective appeal is called inoculation. The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. The Anger Management Group ( Amg ) Program For Men inoculation theory persuasion image repair science communication health communication.
We will trace inoculation's development; reconsider some of its assumptions; explore its application in … An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. 14. New York, NY: Academic Press. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. One of the most comprehensive approaches to inducing re-sistance to persuasion has been inoculation theory as formulated by McGuire [6]. Chen, S., & Chaiken, S. (1999). Many studies have used inoculation theory to predict resistance with beliefs which have been attacked.
The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, Reference McGuire 1964; Compton, Reference Compton, Dillard and Shen 2013).Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is … Related. This study uses a theory from persuasion research, known as Attitude Inoculation Theory (AIT, McGuire, 1961), to help women who intend to breastfeed maintain their commitment to breastfeeding, even when they are exposed to arguments for the use of infant formula. Public Opinion Quarterly. Inoculation Theory Dr. Banas specializes in Persuasion theory and Interpersonal communication. The heuristic-systematic model in its broader context. McGuire was particularly interested in the question of how to … Cognitive dissonance theory is an aversive motivational state that occurs when an individual entertains two or more contradictory attitudes, values, beliefs, or behaviors simultaneously.
Growers know to achieve this goal, the process must start with the seed, and that means inoculation. Persuasion and the structure of affect / James Price Dillard and Anneloes Meijnders Inoculation theory is a classic theory of social influence, describing how exposure to weakened versions of challenges motivates a process of resistance to protect against future, stronger challenges. 2013; 220–236. Chen, S., & Chaiken, S. (1999). Journal of Personality and Social Psychology, 39(5), 752–766. Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. A theory of psychological reactance. by .
Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Inoculation theory was originally pioneered by William McGuire (1964) in an attempt to induce attitu - dinal resistance against persuasion and propaganda, in a manner analogous to biological immunization. studies on resistance to persuasion. Compton, J.
The medical analogy is straightforward: similar to inoculation for a disease, wherein a weakened version of the disease is injected to help Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. Biological inoculation works by exposing people to a weakened version of an attacking agent such as a virus. An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from.
McGuire 1964, on inoculation theory, was one of the first works to discuss the topic of resistance toward persuasion, defining it as a person’s ability to withstand a persuasive attack. McGuire WJ, Papageorgis D. The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. To illustrate: injections that contain a weakened dose of a virus can confer resistance against future Cognitive inoculation is based on the biological analogy of vaccine immunisation (McGuire & Papageorgis, 1961; McGuire, 1964). Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. Examining the “Blanket of Protection” conferred by inoculation: The effects of inoculation messages on the cross-protection of related attitudes. It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process. The current study addresses this gap in the literature. Title. Fear Appeals - Paul A. Mongeau 13. Cited by. 859-218-3746. The heuristic-systematic model in its broader context. It has great potential for building public resilience ('immunit… Y1 - 2009/3/1. This divi-sion, led by the social psychologist, Carl Hovland, was tasked specifically with Healthy, highly productive plants – that’s one of the main goals of every growing season, right?
In this paper, we discuss existing literature of IT occupations, their culture and functions, the online information and knowledge sharing through social networking, and attitude change using inoculation as a method of persuasion. ~c~uire (1961) and his associates performed . Parker. questions arising from McGuire's findings, a thorough review of inoculation theory research is necessary.
In 1957, Leon Festinger proposed another theory for understanding how persuasion functions. William . Cognitive Dissonance Theory. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). Inoculation Theory | The Graduate Program in Communication. Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. inoculation theory persuasion image repair science communication health communication. Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. De- 접종 이론(Inoculation theory)은 신체가 질병으로부터 보호될 수있는 것과 거의 같은 방식으로 (예를 들어, 더 강하고 미래의 위협의 약화된 버전에 사전 노출을 통해) 외부로부터의 설득이나 영향으로부터 자신의 태도나 신념을 보호할 수있는 방법을 설명하는 사회 심리 / 커뮤니케이션 이론이다.
Heuristic versus systematic information processing and the use of source versus message cues in persuasion. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. In this episode, we considered ways to inocu… Because the spread of fake news in online networks bears close resemblance to the manner in which a virus replicates (Kucharski, 2016), one promising avenue has been the revival of inoculation theory. This is a well-used and time-proven method to organize presentations for maximum impact. Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, subsequent counterattitudinal messages.
Compton J. Inoculation theory. Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard 12. Dr. Compton is an associate professor of speech at Dartmouth and has written a lot about “inoculation theory,” which began (as a theory) back in the 60s with the work of William McGuire. 1961; 26, 24–34. 4. N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. The SAGE handbook of persuasion: Developments in theory and practice.
inoculation theory is based upon pretreatments (defensive rnessag2s) 'tihich "immunize,. N2 - High school students do not have a clear understanding of the role of IT professionals in society. Cited by. There is evidence that a simple forewarning induce resistance to persuasion.20 the inocu- lation model.21 suggests that forewarning of possible future attacks on one’s attitude make individuals recognize the vulnerability of their attitude … An inocula- Articles Cited by Co-authors. The effective appeal is called inoculation. Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals’ attitudes can be made resistant to change. (Previously Covered. With the myriad of messages crossing our paths everyday, this theory proves to be very useful.
Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. Associate Professor. Compton, J. In fact, the
inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political ... Persuasion, the conscious attempt to alter the attitudes or behaviors of another, plays a central role in politics. Inoculation theory as rhetorical strategy in The Evidence at Large (1805). Public Opinion Quarterly. This course revisits a classic theory of resistance to influence: inoculation. The theory uses medical inoculationas its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. Parker, K. A., Rains, S. A., & Ivanov, B.
10. Not a new reading.) Using an inoculation message approach to promote public confidence in protective agencies. Persuasion typically manifests as one of two courses: (1) a basic skills course (e.g., persuasive public speaking) or (2) a basic theory course (e.g., theories of persuasion). Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making. The emergence of the novel coronavirus (SARS-CoV-2) in December of 2019 has quickly led to a global pandemic claiming hundreds of thousands of deaths worldwide already (Roser et al., 2020). Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. receivers against persuasion . Importantly, inoculation theory was developed well before the rise of the internet and traditionally, research has focused on protecting “cultural truisms”, or beliefs so …
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