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Correct Answer Correct Answer. Moreover, it is a technique of having stimulated via way of means of records and reasoning. How To Be Effective At Persuasion For Learning Known as the Elaboration Likelihood Method (ELM), it describes two routes of information processing that might occur in a recipient: the central route and the peripheral route. C. the message is rational or emotional in tone. It is a process of getting influenced by facts and reasoning. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. The process by which a message induces change in beliefs, attitudes or behaviours. social-and-applied-psychology; 0 Answers. Central path to persuasion is a idea from elaboration probability version via way of means of Petty and Cacioppo. knowledge of the issue and a credible source. d. knowledge of the issue and a credible source. Central route to persuasion. A. we believe them or not. It requires low effort from the target and often exploits heuristic-based thinking. In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change. The first is the central route of persuasion is a change in attitude which uses reason, logic and evaluation in its message. You Answered You Answered involvement and an expert source. Gradually escalating commitments- A pattern of small . Elaboration is the technique of giving the identical message over and over to steer someone. -they do not require a trade-off between routes. According to the text, the factor that determines whether we call attempts at persuasion "education" or "propaganda" is whether. forms of persuasion. In 1986, Petty and Cacioppo introduced an influential model of persuasion. Two routes of persuasion. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the . intelligence and strong arguments. c. ability and motivation. Elaboration is the process of giving the same message again and again to persuade a person. Involved in acts of persuasion in everyday life. Correct Answer Correct Answer. a. intelligence and strong arguments. a. intelligence and strong arguments. A restaurant shows an advertisement with scantily clad waitresses, loud music, and lots of action. central route to persuasion: occurs when the receiver thinks about the content or arguments of a message; requires both ability and motivation to think about the message. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the . B. we know the communicator or not. 0 votes. The peripheral route to persuasion requires little cognitive effort, instead relying upon peripheral cues such as source credibility and heuristics ( Petty and Cacioppo, 1983 ). b. involvement and an expert source. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). Rhetoric is the study of modes of persuasion in speech and writing, and is often taught as a classical subject. It can be more descriptive or the same message, but should be shown for a long time. 1 / 1 pts Question 4 The process by which attitudes are changed is called. Moreover, it is a technique of having stimulated via way of means of records and reasoning. This method rests on the assumption that the audience is motivated, will think carefully about what is presented, and will react on the basis of your arguments. In 1986, Petty and Cacioppo introduced an influential model of persuasion. The central route to persuasion requires ____. c. ability and motivation. Elaboration is the technique of giving the identical message over and over to steer someone. c. ability and motivation. What is the central route to persuasion? This route requires thinking, motivation, stats and attention. c. Persuasive communication is the outcome of three possible factors. Regardless, all around, there are messages being pushed . Question 3 The central route to persuasion requires ability and motivation. In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change. This involves a) careful scrutiny of ____ relevant to determining the ___ of the position advocated b) generation of ___ or ___ thoughts on the basis of ____ c) integration of new ___ into one's overall ____ structure 3. This involves a) careful scrutiny of ____ relevant to determining the ___ of the position advocated b) generation of ___ or ___ thoughts on the basis of ____ c) integration of new ___ into one's overall ____ structure 3. Persuasion theorists distinguish between the central and peripheral routes to persuasion (Petty & Cacioppo, 1986). Systematic. Two routes of persuasion. relevant thought they require to result in attitude change; and (2) although both routes may result in superficially similar outcomes, the central route to persuasion, with its more elaborative processing, results in stronger and more consequential attitudes than the more associative peripheral route. a. source asked Apr 7, 2017 in Psychology by Chuckie. The central route to persuasion occurs when an individual is persuaded to do something based on the arguments or content of a message. Gino, a salesperson, wants to use techniques that will lead his potential customers to rely on peripheral route persuasion . Mundane persuasion. Question 3 The central route to persuasion requires ability and motivation. The Central Route to Persuasion. route evaluating message recommendation with minimal cognitive effort, automatic with little thinking . d. knowledge of the issue and a credible source. Central route to persuasion is a concept from elaboration likelihood model by Petty and Cacioppo. People are often . A. central and peripheral. Persuasion. c. ability and motivation. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the . Heuristic. The central route to persuasion occurs when an individual is persuaded to do something based on the arguments or content of a message. In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change. Trying to persuade someone else of our version of events. : 46 Psychology looks at persuasion through the lens of individual . The central route employs direct, relevant, logical messages. The central route to persuasion is the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments (Brehm et al, 2002)^. Persuasion or persuasion arts is an umbrella term of influence.Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.. Persuasion is studied in many disciplines. Mundane persuasion. This is something that people encounter daily, whether in interpersonal interactions or in advertisements. The central route to persuasion requires a. intelligence and strong arguments. asked Apr 7, 2017 in Psychology by Chuckie. The central route of processing requires humans to use active and deliberate thought, whereas the peripheral route of processing occurs through nondeliberate processing not limited to, but inclusive of, heuristics. Involved in acts of persuasion in everyday life. Foot in the door- Obtaining a small, initial commitment. It is a process of getting influenced by facts and reasoning. C. the message is rational or emotional in tone. D. the message is one-sided or two-sided. b. involvement and an expert source. d. knowledge of the issue and a credible source. The central route to persuasion requires a. intelligence and strong arguments. b. involvement and an expert source. Central path to persuasion is a idea from elaboration probability version via way of means of Petty and Cacioppo. Gradually escalating commitments- A pattern of small . The central route of processing requires humans to use active and deliberate thought, whereas the peripheral route of processing occurs through nondeliberate processing not limited to, but inclusive of, heuristics. Central Route Of Persuasion Analysis. A. central and peripheral. In order for the central route of persuasion to be effective in changing attitudes, thoughts, and behaviors, the argument must be strong and, if successful, will result in lasting attitude change. It can be more descriptive or the same message, but should be shown for a long time. B. we know the communicator or not. d. knowledge of the issue and a credible source. intelligence and strong arguments. c. ability and motivation. social-and-applied-psychology; 0 Answers. Which is not one of those factors? You Answered You Answered involvement and an expert source. 5. Foot in the door- Obtaining a small, initial commitment. Known as the Elaboration Likelihood Method (ELM), it describes two routes of information processing that might occur in a recipient: the central route and the peripheral route. The central route to persuasion requires a. intelligence and strong arguments. c. Persuasive communication is the outcome of three possible factors. knowledge of the issue and a credible source. Fixed action patterns (FAPs)- Sequences of behavior that occur in exactly the same fashion, in exactly the same order, every time they are elicited. Trying to persuade someone else of our version of events. Step-by-step solution. The process by which a message induces change in beliefs, attitudes or behaviours. answered Apr 7, 2017 by . Study the definition of the central route to persuasion . 2 routes to persuasion 1. route more thoughtful, deliberate, analytical thinking-analogous to the central route in ELM. The central route to persuasion requires. Persuasive features of a message, such as message quality and scientific arguments, that require processing or elaboration by the target. Study the definition of the central route to persuasion . 5. favorable thoughts: ideas that agree with the point of a persuasive message. According to the text, the factor that determines whether we call attempts at persuasion "education" or "propaganda" is whether. b. involvement and an expert source. The central route to persuasion is directed at highly involved consumers because it is more effective to reach them through advertisements that focus mainly on the specific attributes of the product and there has been thoughtful consideration of the ideas and content of the message the advertisement is releasing. Which is not one of those factors? 761 Words 4 Pages. Which of the following is not true of the central route to persuasion, according to Petty and Cacioppo (1986)? Persuasion Learning Guide Vocabulary Central route to persuasion- Persuasion that employs direct, relevant, logical messages. A. we believe them or not. d. knowledge of the issue and a credible source. Which of the following is not true of the central route to persuasion, according to Petty and Cacioppo (1986)? Persuasion theorists distinguish between the central and peripheral routes to persuasion (Petty & Cacioppo, 1986). The Central Route to Persuasion. Systematic 2. D. the message is one-sided or two-sided. Integration of new thoughts into one's overall cognitive structure is more . A restaurant shows an advertisement with scantily clad waitresses, loud music, and lots of action. Persuasion. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the . Heuristic. Persuasion Learning Guide Vocabulary Central route to persuasion- Persuasion that employs direct, relevant, logical messages. The peripheral route to persuasion uses mental short cuts and requires not much thinking the message usually appeals to one's emotions and can be superficial a. source Step 1 of 4. Explain what is meant by a central versus peripheral route to persuasion and the factors that might determine when each might be used by consumers in response to an advertisement or other form of marketing communication. c. ability and motivation. Fixed action patterns (FAPs)- Sequences of behavior that occur in exactly the same fashion, in exactly the same order, every time they are elicited. Elaboration is the process of giving the same message again and again to persuade a person. The central route to persuasion is directed at highly involved consumers because it is more effective to reach them through advertisements that focus mainly on the specific attributes of the product and there has been thoughtful consideration of the ideas and content of the message the advertisement is releasing. The cornerstone of the psychology of persuasion is a set of six principles delineated by pioneering researcher Robert Cialdini, professor emeritus at Arizona State University. A central tenet of this model is that humans are motivated to hold correct attitudes and, as a result, there can be a number of . 5. answered Apr 7, 2017 by . b. involvement and an expert source. The central route employs direct, relevant, logical messages. This method rests on the assumption that the audience is motivated, will think carefully about what is presented, and will react on the basis of your arguments. Read More. When the central route is used, the consumer, voter, etc., is usually dealing with something that means something personal to the recipient.
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